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What We Do » Social Media
Engaging People
Social media is about engaging people in technology-driven conversations. Millions of these conversations are happening right now. People and organizations who share common interests are being connected. What it means is that people all over the world are forging bonds, sharing ideas, making political decisions, and discussing and driving demand for products.
The merging of media, technology and telecommunications has created a new communications intermediary, giving regular consumers a voice…an opinion…an outlet. It continues to evolve, but one thing is clear: social media and other new technologies have the power to shape, steer, and drive discourse.
The Tools
Blog, Wiki, Skype, Twitter, Yammer, Facebook, YouTube, Flickr, LinkedIn, RSS Feed are just some of the new media outlets and tools that are defining our times. These are very powerful ways to reach niche audiences especially when used in combination with great list management and other technology tools such as Webinars, podcasts, blast e-mails, and texting.
Did You Know?
More than 60 percent of Americans use social media.
Cone’s Business in Social Media Study
According to the Experts
The viral nature of social networking is quite extraordinary and something that can garner a lot of attention to your efforts in a hurry.
Peter Delgrosso, Web.com executive -- Business Week article
According to the Experts
Text messaging is cheap, reliable and easy…which is why, today, users are sending more than 2 trillion messages a day.
In-Stat Research as reported on BizReport.com
Did You Know?
The share of adult Internet users who have a profile on a social networking site has more than quadrupled in the past four years.
Pew Research Center
According to the Experts
Social media is not a trend or fad; it is a realignment of the essential tools of human communication that is giving new power to individuals and institutions to change the world.
John Blossom, author of Content Nation
Did You Know?
346,000,000 – The number of people globally who read blogs.
Adam Singer in Web Trends and News